What is CX (Customer Experience)?
Introduction to the basics of CX, the background that is attracting attention, the benefits of working on improvements, and examples of successful companies.
In today's world, where products are overflowing and consumer purchasing behavior is diversifying, CX (customer experience) is being emphasized. Planning marketing strategies from the customer's perspective and improving CX has become an essential element in achieving long-term business performance. This article introduces the basics of CX, the background that is drawing attention, the benefits of working on CX improvement, and successful case studies from companies. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*
- Company：ソフトブレーン 東京本社
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